Skip to main content

Why Choose Us

Knowledge * Experience * Personal Relationships * Results

Crux Media is an independent agency with vast direct and programmatic expertise in both traditional and digital media buying across all mediums including television, radio, outdoor, print, web, mobile, search, and social. Due to our national high volume, long-standing and established relationships with media vendors, efficiency, and negotiating skills, we are able to secure your brand the most discounted rates on local, regional, and national media buys, as well as preferred positioning and value-added bonus placements!

Most importantly, we absolutely love what we do and the personal relationships we have with our clients and vendors. At Crux Media, we focus solely on you, your objectives, and your best possible ROI. We become an extension of your marketing team and answer to no one other than you!

We take the time to listen to your business needs and campaign objectives, and then we fully learn your product(s) and/or service(s) to help ensure your target audience is defined both demographically and psychographically to the best of its ability. Once we know exactly who we’re targeting and what compels them to make their decisions, we’re able to achieve the optimal reach and frequency within the budget for your campaign with as little waste as possible.

Finally, we strongly believe that creative and copy are most often every bit as important as the campaign’s overall strategy and hard numbers, and that falling short on either will most likely affect the campaign’s overall success. As such, we are often heavily utilized in the direction, collaboration, and/or creation of the copy and creative to ensure it connects with the target audience as best as possible in within each adverting medium utilized within the campaign.

Let’s Talk . . . We’re available to help!
why us

Why Choose Us?

Cost Efficiency

Crux media minimizes advertising expenses incurred while maximizing product publicity to a target market in terms of breadth and frequency of expos

Campaign Effectiveness

We monitor the effectiveness of each advertising campaign while it’s still in progress to understand the audience’s relationship with the advertise

Measured Results

By watching precisely how all the moving parts of a campaign collectively affect objectives, we are able to adjust the campaigns to maximize ROI.

Our Process

What Makes A Great Media Buyer

In part, we’ll gain a strong understanding of, ‘what are we marketing including its strengths, challenges, and financial concepts?’; ‘What makes it different from similar items on the market?’; ‘How, when, and where will it likely be used?’; ‘Who will most likely use it?’; and ‘What need or desire can it solve?’. Armed with your marketing goals and this in-depth knowledge of your products, services, and industry, we’ll be better able to define your target audience and match with the ones that need what you're selling with as little waste of your marketing dollar as possible.