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In part, we’ll gain a strong understanding of, ‘what are we marketing including its strengths, challenges, and financial concepts?’; ‘What makes it different from similar items on the market?’; ‘How, when, and where will it likely be used?’; ‘Who will most likely use it?’; and ‘What need or desire can it solve?’. Armed with your marketing goals and this in-depth knowledge of your products, services, and industry, we’ll be better able to define your target audience and match with the ones that need what you're selling with as little waste of your marketing dollar as possible.